E-Commerce

Overdrive Interactive Wins Prestigious PROMO Interactive Marketing Award

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Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the Harley-Davidson Paid Search Campaign won top honors from PROMO’s 2007 Interactive Marketing Awards in the search engine marketing category. Overdrive was presented with the challenge of generating 20,000 leads…

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Analytics

Why Online Must Lead Offline Campaigns

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The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level. The next level of integration will be with data, where integration can truly have the most effect. In the spirit of…

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ClickZ

Keep Your Media Reps Close

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I was at a pitch recently, where one of our senior planners made a statement that made me extremely proud. She said, “An online channel is more than media buys and ads running on Web sites; it’s the relationships your agency has with the people who work at those sites.” Our company has always strived…

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