ClickZ

Pros and Cons of Ad Exchanges

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An ad exchange is a marketplace in which publishers and advertisers can participate in an auction-based system for buying and selling online display advertising from a large group of participating sites. Publishers place their unsold inventory on the exchange, and buyers place bids to purchase the leftover inventory through an easy-to-use interface (kind of like…

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Marketing

LRN Chooses Boston Firm Overdrive Interactive as Search Engine Marketing Partner

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Overdrive Interactive, a Boston-based full service search engine marketing and online media buying agency specializing in lead generation, brand building and customer acquisition, today announced that it had been selected by LRN, the global leader in governance, ethics and compliance management, to develop a search engine marketing strategy to increase awareness of their full range…

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ClickZ

The Pros and Cons of the Google Network

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Google is headed full steam into display advertising with its Google Network. The search engine is offering a full array of online media products, including regular GIF and Flash banners (image ads in the AdSense network), streaming video ads, and rich media ads (Google Gadgets, currently in beta). Through its AdSense network, Google has basically…

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