ClickZ

Playing the Game, Part 1

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The definitions of online and digital marketing are broadening, blurring the lines between online, in-game, and in-content advertising. Content digitally delivered and consumed through many different vehicles brings together video, gaming, and ads through a range of platforms, from desktops to set-tops and game consoles. Digital ads are the common thread that weaves multichannel platforms…

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Media

Las Vegas Motor Speedway Chooses Boston Firm Overdrive Interactive as Online Media Partner

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Overdrive Interactive, a Boston-based full service search engine marketing and online media buying agency specializing in lead generation, brand building and customer acquisition, today announced that it had been selected by the Las Vegas Motor Speedway, the “Racing Capital of the West” according to Sports Illustrated, as its online media partner to promote the NASCAR…

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