Search

Google Testing Demographic Bidding

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So I got an interesting email from Google. They have now added demographic targeting and are inviting people to try it out. Google describes it like this:Demographic bidding is a way to help your ads reach audiences of a certain age or gender. If you want your ads to be seen by women aged 18-24,…

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Social Media

Complimentary Webinar – Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation

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Our Client Dow Jones is having a free webinar that looks pretty interesting – definitely seems worth checking out. We all know how important social media is to Search Engine Optmization. See the seminar description and registration link below: Date: January 31, 2008 Time: 12:30 – 1:30 EST Join Dow Jones as we partner with…

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ClickZ

Remote Control to Mouse: TV and Web Integration

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For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much closer than you think, and for many people, including myself, it’s already here and has…

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Search

Search View Emulator – Lynx Viewer

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Hey everyone, have a nifty little tool that lets you look at a page on your site and see it as the search engine see it. It’s called a Lynx Viewer or Search View Emulator. http://www.ovrdrv.com/search_view/index.asp I recently sent someone an email on how to use it to illustrate a point of how negative flash…

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Marketing

Internet Usage

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According to a recent report by eMarketer, “About one-quarter of Americans have no Internet access, according to a wide-ranging report titled “Information Searches That Solve Problems: How People Use the Internet, Libraries and Government Agencies When They Need Help” by the Pew Internet & American Life Project and the Graduate School of Library and Information…

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Overdrive

Overdrive Supports Local Businesses

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Whether it be dinner at the Stockyard or Happy Hour drinks at Hogan’s Run, Overdrive likes to support the businesses in our area. I highly recommend the sliders at Stockyard! The Overdrive girls bonding over burgers Meryl and Ra giving us their 100-watt smiles Megan & Melanie having a ball A group shot at Hogans…

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ClickZ

Playing the Game, Part 2

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A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art’s “Madden NFL 08,” Funcom’s Anarchy Online, and Activision’s “Guitar Hero III.” In part one, Van Arsdale discussed online gaming’s potential, Massive…

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