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Landing Page Conversion Components

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So we have a client who has been struggling internally to get their landing page structure launched despite our guidance. The problem is there are dozens of teams and product managers and project managers in the mix and it is very hard to implement an enterprise-wide standard of best practices across the board – never…

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Analytics

500 Million Internet Users in Asia-Pacific

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According to a recent eMarketer report, China will overtake the United States this year as the most populous Internet nation in the world and the Asia-Pacific region as a whole will exceed 500 million Internet users. The report states “By 2012, nearly 50% of the world’s Internet population will live in the Asia-Pacific region. The…

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Media

Video Sharing Sites a Hot Topic Entering 2008

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According to last week’s article in AdWeek, “Study: Traffic to Video Sites Doubles,” daily traffic to YouTube and other video sharing web sites has nearly doubled in the past year. Factors attributing to this increase include: Increased broadband penetration The popularity video sharing sites have recently gained in men, younger adults and college graduates More…

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Is Google’s Universal Search Designed to Improve the Experience of the User or Stockholder?

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More Relevant Results? Maybe More Google Revenues? Likely As Google continues to roll out expanded universal search listings, it will become increasingly difficult to achieve and maintain a strong natural search presence. The new search results will “incorporate information from a variety of previously separate sources – including videos, images, news, maps, books, and websites…

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PPC Marketing and the Customer Lifecycle

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Media costs for PPC marketing campaigns are on the rise as the volume of advertisers and competition for clicks continues to swell. How can PPC managers cope with increasing costs in conversion-based PPC campaigns? One way to limit the impact of rising click costs is to structure the PPC program within the context of the…

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