Client Services

Overdrive Interactive Wins 2007 Internet Advertising Competition Award for Best Online Events Campaign

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Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that the agency has been awarded the Best Online Events Campaign Award in the 2007 Internet Advertising Competition (IAC). Overdrive received the award from the Web Marketing Association for Outstanding Achievement…

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Overdrive

Overdrive Interactive Receives MarketingSherpa 2007 Email Award for Webinar Campaign

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Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2007 Email Marketing Award from MarketingSherpa, a research firm that publishes how-to information for marketing, advertising and public relations professionals, for the email campaign that promoted Symmetricom’s three-part webinar series…

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Media

Quick Affiliate Marketing POV

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Hey there – as you may know by know I like posting my POV emails to clients when I actually manage to say something interesting or insightful. So here is a recent one regarding affiliate marketing. The client basically asked me if we managed affiliate programs and what my thoughts were on them. My response:…

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Analytics

Where do people get their answers?

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*Wiki.answers.com was called FaqFarm.com until it was bought by Answers.com in 2006. Hitwise didn’t track Wiki.answers.com’s traffic separately from Answers.com until June 2007. Note: Based on the percentage of U.S. unique visits to a group of eight Web sites from a sample of 10 million U.S. Internet users. Source: Hitwise