ClickZ

Tips for Marketing on the Social Web

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So, all the chatter about social media and user-generated content is nothing new, right? What’s new: a lot more companies of all stripes are waking to the fact that customers hang out in online gathering places and very often talk and post content about them. It’s much like what happened with search a few years…

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Analytics

Facebook Launches Keyword Measurement Tool

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Good afternoon everybody, Facebook.com, one of the first and most popular social media sites, has launched a keyword measurement tool called Lexicon. When users enter a term or phrase into the search bar, Facebook then returns a graph that counts the number of instances a word occurred on profiles, groups and walls in its network….

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Search

Universal Search Gives Small Businesses Visibility

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There are new opportunities for small business to gain valuable online exposure as Google expands universal search results (the insertion of multimedia content within the search results pages including maps, videos, images, PDF files etc…). Now, small business can get free page one exposure by optimizing for the new media Google is including in the…

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Search

Keyword Search and Beyond?

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According to the slide (pictured below) by Nova Spivack, CEO and founder of semantic Web startup Radar Networks, keyword search is diminishing in favor of new Web search functions, including social search, tagging and semantic search, among others. It remains to be seen whether this bell curve depicted by Spivack will become a reality for…

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Overdrive

Potluck! An Overdrive Smorgasbord

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Potluck lunches are a great way for people to take a break in their day and enjoy each other’s company with some pretty amazing food…so that’s just what we did. Hopefully, it’s the start of a regular tradition here at Overdrive. There was everything from smoked salmon to a chocolate fountain – a true smorgasbord…

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Social Media

Worldwide Podcast Listeners

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According to eMarketer, the number of Internet users who download podcasts is on the rise worldwide, with a worldwide average of 48.8% in 2008, an increase of 27%! In the U.S., 29.5% of Internet users download podcasts in 2008, up 15.2% from last year. Source: eMarketer