Social Media

Facebook is Changing!

By

If you’re reading this blog, you’re either a) an Overdrive employee, b) an Overdrive client, c) interested in working for Overdrive/used to work for Overdrive, d) a smart person with great taste in choosing blogs, or e) a competitor who spies on our brilliant ideas. In any case, by now you are most probably already…

Read the full article

Overdrive

Participation in the Chase Corporate Challenge

By

On Thursday, June 26th, four members of the Overdrive team successfully completed the JPMorgan Chase Corporate Challenge®: Ty Velde, Barb Wojslawowicz, Meghan Haley and Michael Orlinski. For more information regarding the Challenge, visit this blog post: /blog/2008/05/overdrive-gets-set-for-chase-corporate_05.asp The happy team, post-race: Those TEAM OVERDRIVE t-shirts get the thumbs-up approval from Mike! Bill, Meryl, Shane and…

Read the full article

Media

Most Common Types of Targeted Advertising

By

According to a May 2008 study of US Marketers by Compete, most advertisers turn to online advertising to reach specific, targeted customer segments. Second to online media for this tactic is search engine marketing. The study also found that only 39% of survey respondents currently think that segment-driven marketing is very important in their organization,…

Read the full article

ClickZ

Launching Multicultural Media Campaigns

By

A specialty at our firm is helping companies target niche audiences. One of our more challenging accounts has charged us with running a multicultural campaign targeting dozens of individual ethnic groups within the United States with just the right message. This type of campaign presents a different set of challenges from huge buys on the…

Read the full article

Mobile

Google Maintains Worldwide Dominance

By

In a recent WPP GroupM study, Google was found to have an 86% share of search inquiries amount 35 countries in 2007. Now, adding to this dominance, Google already dominates over 61% of mobile search, according to Nielsen Mobile. The breakdown of mobile search leaders is as follows:Google mobile users also search more often —…

Read the full article

Advertising

Auto Industry Advertising Spending

By

According to eMarketer, the auto industry is embracing internet advertising more than ever.While spending on television, magazines and newspapers have all shown a decreasing trend since 2005, internet ad spending increased 57% from 2005 to 2006 and another 40% from 2006 to 2007! At the other end of the spectrum, newspaper advertising spending was cut…

Read the full article

Client Services

Overdrive Interactive Sweeps Paid Search Category at New England Direct Marketing Association (NEDMA) 2008 Awards for Creative Excellence

By

Interactive Marketing Agency Receives Top Honors from Direct Marketing Trade Association June 17, 2008— Overdrive Interactive, a Boston-based full service search engine marketing and online media agency specializing in lead generation, brand building and customer acquisition, announced today that they received five New England Direct Marketing Association (NEDMA) 2008 Awards for Creative Excellence. The following…

Read the full article