Search

Ex-Googlers Launch New Search Engine: Cuil

By

Watch out – a new search engine has been launched by a staff of ex-Googler’s who helped build Google from ’04 on. Pronounced ‘COOL’, Cuil (http://www.cuil.com/), it is one of the three search engines to keep an eye out for (the other two are http://www.mhalo.com/ and http://www.wikia.com/). This engine has real potential to gain momentum…

Read the full article

Overdrive

Overdrive’s Summer Outing!

By

On July 18th, Overdrive took off for a surprise location (known only to the few who planned it) for our annual summer outing. It was a perfect day to be outside at the Commandant House in the Charlestown Navyard.A little history: The house has been the residence of the US Navy commanders since 1805. Considered…

Read the full article

Client Services

You Drive Less. Shouldn’t You Save More?

By

Everyone is concerned about ever-increasing gas prices and one of our clients, GMAC Insurance, has a program that offers substantial insurance premium discounts to low-mileage drivers. To support this program, Overdrive Interactive recently launched a landing page for GMAC Insurance called “The Commuter Calculator”. Using the site’s online calculator visitors can find out how much…

Read the full article

Social Media

Good News for Facebook Advertisers

By

According to a quick poll by Mashable, readers think that Facebook is the social network that delivers the best ads. “Best” is described as ““most accurate, interesting and engaging.” Facebook ads seem to be considered the most relevant, which is no surprise with its unique advertising platform that lets advertisers target users not just based…

Read the full article

ClickZ

Anatomy of Great Online Media Plan

By

My inspiration for this column was an online media plan spreadsheet. Yup, a spreadsheet representing an online media plan. You know what I call that? A media plan summary. Many times I see agencies large and small presenting the days, and even weeks, of planning and negotiating that went into creating a plan as a…

Read the full article