Social Media

The Bright Lights and Technology of Broadway

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In an attempt to boost awareness and ticket sales, Broadway productions have turned to the internet to connect with audiences through social media marketing. Broadway musical websites typcially feature bios on the stars, summary of the storyline, and the option to purchase tickets. However, after the November 2007 stagehand strike, ticket sales dipped from the…

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Advertising

Blogs Can Ease Customer Communication

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Readership has grown and so has consumer trust. A BuzzLogic and JupiterResearch study done August 2008 shows that over the past four years, there has been a 300% growth in monthly blog readership Note: n=2,210; in the past 12 months Blog readers are also becoming increasingly influenced with their purchase decisions, and taking more action…

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Social Media

Focused Social Networks Build Community

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Narrow topical appeal draws highly engaged users Note: n=1,319 who have never used the internet to research an ailment or get drug treatment information Note: n=137 According to respondents, customer engagement (85.4%) is the key benefit of social media marketing, leaving customer service in the bottom with 17%. Source: eMarketer, December 29 2008

ClickZ

Branding or Connecting: How About Both?

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Big brands have woken up to the power of online and are now buying billions of impressions to build and reinforce their brands. So let me propose adding another level of interaction to the mix. Instead of brand impressions, clicks, and actions, let’s encourage and measure “brand connections.” Until recently, about the only way to…

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Advertising

A Very Special (K) New Year

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We all know that one of the most popular New Year’s resolutions is to lose weight or start dieting, and Special K is here to remind us all of that. According to AdAge, Special K Kicks Off “Wake-Up Call” in Times Square. Just before midnight in Times Square, Kellogg will launch its newest digital and…

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Advertising

Spreading Holiday Cheer

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TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads to spread holiday cheer, and their brand. I read an article today on PromotionWorld.com, which…

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