Advertising

Paying Less for More Buzz

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Miller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of the price. The commercial will feature actor Windell Middlebrooks who has been the spokesperson for…

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Social Media

Overdrive Interactive CEO to Lead Social Media Marketing Webcast for the In-House Agency Forum

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Harry Gold, online marketing expert and founder/CEO of Overdrive Interactive, will lead an In-House Agency Forum (IHAF) webcast entitled “Social Media is About Socializing!” on February 12 at 1:00 p.m. EST. During this free one-hour event, sponsored by IHAF, a professional membership organization that supports the directors and managers of in-house marketing services agencies, Gold…

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Top Tactics for 2009

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The most popular form of marketing tactics in 2009 will be the Web with 33%, according to US Advertising Agency Executives. Mobile, viral, and SEO will also be a top tactic in 2009, leaving banner, radio, and TV/broadcast/cable very low on the marketing chain. However, TV is still leading over online ads when it comes…

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Social Media

Web and Social Networking Use in Latin America

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Social networking is most popular with Latin American Web users; especially sites such as MySpace, Facebook, Hi5, and Sonico. Note: *Argentina, Brazil, Chile, Columbia, Costa Rica, Ecuador, Mexico, Peru, Puerto Rico, Uruguay, Venezuela Source: eMarketer, January 26 2009

Social Media

Don’t Know Your Twitter From Your Widget? Overdrive Interactive CEO Helps Businesses Dive Into Social Media

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For businesses, decoding the social media landscape is no longer a maybe, it’s a must. The only problem is the lightening speed at which social media is developing can intimidate most marketers. So the head of a national award-winning interactive agency has set up an educational webinar aimed at demystifying social media. Working off his…

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Remember Online Dating?

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Online dating revenues are up, however, usage is down. The reason for this is simple- marketers are using pricing and targeting when focusing on online dating. Source: eMarketer, January 23 2009