Mobile

Mobile Banking Zooming Ahead

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Between 2007 and 2008, US mobile banking has increased from 400,000 to 3.1 million users. Since nearly every American has a bank account, these numbers are likely to keep increasing. The U.S is not the only region getting mobile with their banking; by 2011 it is expected that 41% of respondents in far East and…

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Social Media

Facebook Audience Matures

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While the older generations are not constantly on social networking sites, they are logging on between 1-4 times per month. Of the respondents in the 50+ age group, 73% of them logged on a few times of the month, compared to 30+ times at only 5%. Teens and adults have the same feelings when it…

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Search

Paid Search Tips for Campaign Optimization

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If you’ve ever run a paid search campaign, chances are you’ve come across keywords that, while viable for your campaign, garner too much traffic and are just too expensive to bid on. However, what happens when the opposite is true? Some perfectly legitimate keywords carry such little frequency that Google may not show your ads…

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Advertising

Listening to your Consumers

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Tropicana found out the hard way that consumers who are passionate about the brand, will talk about the brand; and it’s not always in the most positive light. In January, Tropicana launched a new packaging design for its Tropicana Pure Premium orange juice. Previously, the design featured an orange with a straw sticking out. The…

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Advertising

Email Increases Likelihood to Buy by 50%

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American consumers value companies who send them e-mails, according to an Epilson study. The study also showed more than half of respondents (67%) said they have purchased products in stores as a direct result of an e-mail received by that company. Other information found in this study showed that 84% of respondents “said they like…

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Advertising

Why Retail Loves E-Mail

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Promotional e-mails sent by retailers were slowly increasing throughout 2008. The largest numbers came in at the end of the year in December with 14.6 e-mails sent on average to consumers, doubtlessly due to the holiday season and recession. As you can see below, the majority of consumers e-mail grew during the 2008 holiday season…

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Social Media

How Facebook is taking over our lives

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Between February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It’s so quick and simple to just log on, Facebook is becoming part of people’s every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers…

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