Social Media

Cracking the Social Media Marketing Code

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On March 30th, 2009, Harry Gold of Overdrive Interactive participated in a podcast hosted by the American Marketing Association. This podcast titled “Cracking the Social Media Marketing Code” was an opportunity for Harry to discuss Overdrive’s dynamic social media approach to social media marketing with host David Kinard. “The more that you get people to…

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ClickZ

Social Media Integration Tips from SES NY

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At Search Engine Strategies NY last week, I had the pleasure of speaking on ClickZ’s social media panel and attending other conference sessions. This event reinforced the trend that the lines between search marketing and online media are blurring and the explosive popularity of social media puts that reality into super-high gear. Although this was…

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Search

Search Marketing Spending and Trends

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According to eMarketer, $13.5 billion was spent on search engine marketing in 2008 alone. The majority of this spending was on paid search (88%) and engine optimization (11%). Click on image below to see full statistics. The paid search/SEO ratio will be changing in the next four years, with search engine optimization flourishing. Source: eMarketer,…

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Mobile

State-by-State Mobile Use Data

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In 2007, 15% of U.S. households had only wireless phones in their homes. Surprisingly, the Midwest had the highest percent of wireless-only households, with one the lowest percents in California. It is interesting to see how neighboring states vary in mobile usage. Source: eMarketer, March 26 2009

Email

Boston Online Marketing Firm Wins Best Of Show at 2009 Internet Advertising Competition (IAC) Awards for Innovative Email Marketing Campaign

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Boston online marketing agency Overdrive Interactive has won the “Best of Show Email Message Campaign Award” at the 2009 Interactive Advertising Competition. The prestigious honor is awarded by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible and showcase the award winning Internet advertising. The company won for…

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Advertising

Twitter Dips into Advertising/Sponsorships?

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Yesterday, Twitter launched ExecTweets, a cross between a Twitter app and a sponsored site. A joint effort by Twitter and Federated Media, ExecTweets is still in beta but is basically a Microsoft-sponsored page that aggregates the tweets of various executives. Although this is not exactly the traditional advertising revenue-model, the launch of ExecTweets opens up…

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Advertising

Marketers Moving to Social Media

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Marketers are now changing their tune about social media sites. 63% of the companies surveyed planned to increase their social media marketing budget in 2009. Note: *vs.prior year,** North America (73%), Europe (17%), Asia-Pacific (9%) and South and Central America (1%) Social networking advertising spending worldwide is and will continue to grow throughout 2013. Note:…

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Advertising

Everybody Loves Social Networking, Except Some Advertisers

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In 2008, $2 billion was spent advertising on social networking sites, and that is expected to grow to about $3.5 billion by 2013. Europe has increased its socializing by 13.6% between 2007 and 2008. To see the breakout by countries, click on the below graph to enlarge. Source: eMarketer, March 19 2009

Social Media

YouTube Hits 100 Million

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In January 2009, YouTube received more than 100 million unique visits. This made YouTube one of the most widely viewed video sites in the US.User-generated video will continue to grow throughout 2013. Below is a chart that shows the content type and its growth from 2008-2013Source: eMarketer, March 18 2009