Overdrive

Overdrive Interactive is On The Move!

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Last week, it was announced to the Agency that we will be moving into a new building on June 15th! The announcement came as a suprise to most when Harry instructed employees during our weekly traffic meeting to line up with their cars and follow him!Outside the new building, the announcement was made to all…

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ClickZ

Six Tips to Get Prospects to Click

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I have a saying that I often apply to many situations in life: “Don’t go to China to get to California.” How does that apply to online marketing? More often than not, we determine an online campaign’s success through some high value action, like lead capture, video view, or something similar. But just as often,…

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Social Media

Women Playing More Games

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As you can see from the graphs below (click on each to enlarge), females are becoming more and more active in the gaming world. The largest group of PC gamers for male and females were women between the ages of 25-54 with 29%. Solitare is the top PC game for both males and females. Other…

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Social Media

Social Media Expert Harry Gold to Present Social Media Marketing Series at NEDMA 2009 Annual Conference

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From Facebook to Twitter to blogs, social media marketing is quickly becoming the go-to solution for many businesses as a cost-effective and successful direct marketing and branding tool. Online marketing expert Harry Gold will explore the corporate social media marketing boom and how companies can effectively wade the online marketing waters at the New England…

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Social Media

Who’s Afraid of the Big Bad Bloggers?

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In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative “tone” by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the…

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Email

Brand Mentions Preferred over Ads

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51% of Internet users are likely to take action after reading online ads. Pop-up ads are unpopular with users with only 13% likely to take action after viewing. Click on image to see full break out. To a degree, these stats are affected by demographics. Older Internet users and whites are less likely to respond…

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Search

Overdrive Interactive Unveils Search Marketing Map

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As a follow up to its successful Social Media Map, Boston online marketing agency Overdrive Interactive today unveils its Search Marketing Map. This free resource provides online marketing professionals with a comprehensive, at-a-glance directory for the complicated world of search engine marketing. According to Overdrive CEO Harry Gold, the Search Marketing Map will help companies…

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