April 2009

Driving Forward > Digital Marketing Blog

Stopping the Presses?

by Harry Gold April 13, 2009

Newspaper sales are taking a dive because readers just aren’t interested in waiting to get the news, when they can simply go online and get up to the minute reports. National newspaper revenues have plummeted between 2004 and 2008 -10.7…

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Technology

When They Go Online, Hispanics Download

by Harry Gold April 9, 2009

Hispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click…

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Advertising

Online Advertising Pushes Through

by Harry Gold April 8, 2009

Marketers are spending more of their advertising spending online due to the economies current condition. By 2013, there is a projected 15% increase in online advertising.

Mobile

Bare Necessities

by Harry Gold April 6, 2009

Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger…

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Advertising

Why Now Is Not a Good Time to Slash Your Marketing Research Budget

by Harry Gold April 1, 2009

According to eMarketer, increasing or maintaining search marketing is very important in these economical times. Click on the image below to see the 2009 breakout of change in online marketing spending. Below shows the different areas of market research spending…

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