E-Commerce

E-Germany

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The progress of e-commerce in Germany—home to Europe’s largest Internet population—was relatively slow, retarded by many of the same issues seen earlier in other countries, such as the UK and the US. Heightened security concerns and adherence to traditional payment habits on the part of many Germans hindered the development of online selling. But the…

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Social Media

How People Share Online Video

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In a world of continuous technological change, the concept of “new” can get old. That scale of usage would mean online video in the US is now as big as network TV. The most widely used platform for discovering and viewing video online was YouTube, followed by e-mail, music sites, Yahoo! and news sites. Source:…

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Advertising

B2B Marketers Turn to Digital Tactics

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Now that the downturn is in full swing—and some budgets are decreasing—marketers are being more selective as to where they deploy their marketing dollars. For most that means going online. Source: eMarketer, May 27, 2009

Social Media

Hip Hop …and Twitter?!?!?

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Not only have hordes of actors, news reporters and CEOs joined Twitter, but you’ll also find a number of hip hop stars participating. Sure, current big shots like @50cent and @ThisIsLilWayne are tweeting but quite a few other rappers sport an ever-growing following. Snoop Dogg (@snoopdogg) – Still pretending its 2007 by ending words with…

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Advertising

A New Pricing System for Online

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There are a few pricing models for online advertising and we all know them well: CPM (define), CPC (define), and CPA (define) being the major ones. But recently, Ari Rosenberg brought me a very novel and intriguing pricing model. It’s so unique that he patented it and has some pretty major advertisers and publishers using…

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