Social Media

Facebook Pages Move Closer to Friends

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The direction Facebook is moving in is a dream for social marketers since the lines between the functionality of Facebook Pages and Profiles is becoming continuously blurred. Constantly we struggle to create a personality and relationship through the Facebook Pages of our clients in the same way we manage our own profiles with Friends. The…

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Advertising

Socially Enabled Ads: An Update

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More online ads are becoming less about impressions and clicks and more about engagement, interaction, and sharing. All the ad units integrating social sharing functionality and content are taking this trend to the next level. Here’s a quick list of just a few I compiled with the help of Bianca Garcia, one of our social…

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Social Media

YouTube’s New Social Sharing Mechanism

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The power of social sharing just got bigger. And in this case, easier. Last week, YouTube launched its new Auto-Share Your Uploads feature. According to YouTube account executive Ryan Stonehouse, “users can now easily send their YouTube uploads to Facebook, Twitter, or Google Reader. Once you link your accounts together, all of your uploads (whether…

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Marketing

Online Marketing Agency Overdrive Interactive Sweeps Interactive Categories at the 2009 New England Direct Marketing Association Awards

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Online marketing agency Overdrive Interactive dominated the interactive category at this year’s New England Direct Marketing Association (NEDMA) Awards. The online and social media marketing firm took top honors in a variety of interactive categories including SEM, SEO, online marketing and social media marketing. The NEDMA Awards show was held June 10, 2009 in downtown…

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Advertising

Online Classifieds: No Secret

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Trends show that consumers searching through classifieds for either jobs or other products aren’t turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day. How should marketers be using these popular sites to interact with consumers and promote their products or…

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Advertising

34 Million Moms Online

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Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible. Marketers must realize mothers are usually the…

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