Driving Forward > Digital Marketing Blog

Advertising

Trust Word-of-Mouth

by Harry Gold June 8, 2009

Now, more than ever, trust is the top priority of consumers in the U.S. Last year only 10% of respondents believed advertisers were trustworthy, and as social media technologies create even more transparency this percentage has the potential to change…

Read the full article

Advertising

Hollywood Online Ad Spending

by Harry Gold June 3, 2009

Movie studio advertising spending is going up and going online. eMarketer estimates that slightly more than $16 billion will be spent by movie studios on ads in 2009, climbing to $18.6 billion in 2013. Source: eMarketer, June 3, 2009

Advertising

Drug Marketing Drops

by Harry Gold June 3, 2009

  Is direct-to-consumer (DTC) marketing by pharmaceutical companies flat-lining? Not yet. But the outlook isn’t good. TNS estimated in 2008 that total US DTC advertising spending would be $4.7 billion that year, down from $5.2 billion in 2007. Source: eMarketer,…

Read the full article

Email

Spam Splosion!

by Harry Gold June 2, 2009

Everyone with an e-mail account knows what spam looks like. But where does it all come from, and where does it go? One thing is certain—there is a lot of it. According to MessageLabs, the percentage of worldwide e-mail traffic…

Read the full article

  Newer Posts    Older Posts  

Dev Tool:

Request: 2009/06/page/2
Matched Rewrite Rule: ([0-9]{4})/([0-9]{1,2})/page/?([0-9]{1,})/?$
Matched Rewrite Query: year=2009&monthnum=06&paged=2
Loaded Template: archive.php