Media

Social Media Weekly Buzz

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Welcome to the first of many social media recaps that will be featured right here on our eMarketing blog. We will be gathering a weekly digest of the top stories and latest happenings within the social media sphere, and from these headlines offer our suggestions and conclusions on what the overall impact might be for…

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Media

Social Media: Passing Fad or New Reality?

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With all the hype surrounding social media these days, it’s hard not to draw parallels to the dot-com boom that took place in the not-too-distant past. The shear growth which has occurred in the past few years on well-known social media websites such as Facebook, YouTube, Myspace, Twitter, and Wikipedia, to name a few, is…

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Media

Recent YouTube Changes

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A few days ago, YouTube quietly launched its homepage redesign (see Mashable article and YouTube blog post). The changes are pretty subtle, but are aimed at streamlining and simplifying the YouTube experience. According to the YouTube Blog, the left side is dedicated to exploration: finding videos to watch through search and browse. The right side…

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Mobile

Differences in Adoption of Mobile Content

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In 2009, 32% of consumers ages 18 and older have accessed the Internet on their mobile phones. This was an 8% increase from 2007, and predictions are that the number of users will only rise. When broken down by race, almost one-half of Black and Hispanic consumers have ever accessed the Internet on their mobile…

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Mobile

Resurge of the Mobile Market

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Despite the growing popularity of mobile phones, worldwide sales of the devices were actually down in Q2 2009 compared to Q2 2008. In reality, this represents a positive trend compared to prior quarters, where sales had been on a steady decline. The graph below also depicts the same variance in mobile handset sales, while also…

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Email

Where Have My Messages Gone?

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E-mail marketing is considered one of the most valuable assets of any marketing organization, and for good reason. ROI is generally much higher compared to other forms of online marketing. Yet despite success in most opt-in email-marketing programs, a large amount of messages are deflected due to anti-spam measures or junk folders. Below shows a…

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