Advertising

If You Build It, They Will Come

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Advertisers, that is. The ‘IT’ in this case being social media. The popularity of social media has finally reached the point where marketers believe they can profit from it, and it seems that everybody wants in on the game. For businesses & advertisers, social media is quickly becoming more of a Need To Have than…

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Social Media

Twitter Ads: New Revenue Stream?

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Wouldn’t it be great to have 50,000+ followers? Entertaining a large chunk of the Twitteratti following what you do and reading what you read? It’s a unique place to be in and can be quite an ego boost. This particular spot has also piqued the interest of advertisers. More and more, they are seeing that…

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Media

What We Can Learn from NBA Players and TV Stars

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… on Twitter. If you’re on Twitter (and I hope you are), you might have noticed the influx of celebrities there – movie stars, professional athletes, TV hosts, chefs, etc. Usually, they’re just on Twitter to tweet about random ideas (or their rumored dates; I’m looking at you, John Mayer), but every now and then…

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Advertising

Turning One Ad Impression Into Ten

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Not long ago, I had a client say something really interesting. He said, “We need to make sure everything we can in our campaign to turn every one impression we buy into 10 actually being delivered — that is my challenge to you.” Of course, we’re always doing that anyway. Added-value no cost or super…

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Social Media

Centers for Disease Control and Prevention Uses Social Media to Spread Awareness of H1N1 Virus

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With President Obama recently declaring the H1N1 pandemic a national emergency, the Centers for Disease Control and Prevention (CDC) is combining more traditional methods, such as e-mail blasts and websites, with social media strategies to circulate information about the virus, more popularly known as the swine flu. The CDC has taken advantage of numerous social…

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Marketing

Overdrive Wins Web Marketing Association Award for Redesign of Pearson Learning Solutions Website

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Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, today announced that the company received a 2009 Web Award for Outstanding Achievement in Web Development from the Web Marketing Association, an organization made up of Internet marketing, online advertising, PR, and top web site design professionals…

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ClickZ

Clients: Tell Us What Your Budget Is!

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Why are some companies scared to disclose their budget to potential media buyers? What bad things could we do with that information? We will know eventually, right? Let me state here and now: It’s okay to let media buyers know what your budget is! In fact, there are not many valuable things we can do…

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