Social Media

Anonymity of Internet Brings Out Different Behaviors in People

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A study from Euro RSCG Worldwide showed that people are more likely to behave more differently online than they would during face-to-face interactions. About 43% of respondents feel less inhibited online, according to research. With people displaying less inhibited behaviors, brand marketers need to remain aware of how brand messaging is being distributed over the…

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ClickZ

Four Dimensions of Online Media

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Unlike print, television, outdoor, and any other form of media, online is hopeless, complicated, and ever growing in its complexity. Every day it brings a new list of ad units, serving options, compensation models, targeting options, and, of course, KPIs (define). To try and enter the industry now, without the benefit of gradually building up…

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Email

E-Mails Need to Be Relevant to Consumers

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Irrelevance is the number one reason consumers are unsubscribing to e-mail newsletters, according to a report by CMO Council and InfoPrint Solutions Company. Nine out of ten consumers have claimed to unsubscribe from e-mail newsletters that they could not relate to. Additionally, 23% of consumers say they receive too much e-mail in their inbox. On…

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Social Media

Who Are You on SlideShare?

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Users are able to share presentation slide shows, documents and other PDFs on their websites or blogs with SlideShare, a slide hosting service that has taken social networking to another level. SlideShare’s features include the option to add audio commentary to presentations, organize presentations according to a variety of categories and use groups to create…

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Email

Coupons Increase E-Mail Open Rate

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According to a recent eMarketer article “coupons are cool.” Though consumers have always sought out deals online, the recession has caused them to continue spendthrift ways. Studies by Experian have shown that consumers are more likely to open an e-mail if it includes a coupon. Coupon e-mails had open rates of 24% to 25%, while…

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Media

Google to Offer Captioned YouTube Videos

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Translation for online video is about to get a whole lot easier. Google just announced that they are going to start offering an automatic caption service for YouTube videos: Offering a service like this, provided it works as described, is nothing short of amazing. Subtitling videos or offering an alternative translated soundtrack is a time-consuming…

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