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Yahoo Picks Up Baggage for the Holidays

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On December 23 (the busiest travel day of the year), Yahoo sent employees to the San Francisco International and San Jose International airports and paid for airline customer’s baggage fees. According to NBC Bay Area, this was “not a bad deal for travelers, who likely booked –and payed for — their tickets, only to learn…

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Social Media

Remembering 2009 Through Twitter

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Twitter has become the water cooler of the Internet, and is a valuable tool to determine what is being discussed around the world at any moment. It also serves as a unique time capsule. Twitter recently released the Top Twitter Trends of 2009, which provides interesting insight into what mattered to our culture in 2009….

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Mobile

Android Users vs. Apple Users

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A study by comScore and Compete demonstrates similar usage patterns between Android smartphone users and Apple iPhone users. The percentage gap between both smartphone brands among users who consume mobile media is small, with 94% of Apple users and 92% of Android users engaging in mobile media. On the other hand, only 63% of Android…

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ClickZ

Great Free Media Planning Tools

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Media planners have many tools at their disposal to research and select sites that will help clients reach their target audiences. Very often we’re targeting large audiences by demographic or region, and we can use standard syndicated data tools such as @Plan, comScore, or the SRDS, a provider of media rates and data, to help…

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Americans Would Watch Television Ads for Money

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A majority of Americans dislike watching ads on television; however, a study shows that Americans would continue watching these ads if they were paid to do so. Almost three-quarters of Americans believe that there is too much advertising on television. Forty-four percent of American viewers skip television ads more than they did in previous years,…

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Social Media

John Mayer vs. Bon Jovi

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When it comes to social media, many have looked to music and entertainment as key forces that have helped to shape and evolve this medium. The below article is from a newsletter that I subscribe to called, The Lefsetz Letter , which I felt provided a pretty interesting view of how social media is being…

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