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What Will Marketers Do To Invest More In Social Media?

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As marketers continue to traverse into the ever evolving social marketing playground, many of them will begin to allocate their conventional direct marketing dollars to enhance their social media presence. This represents an ongoing evolution of “old school” direct marketing tactics like direct mail and telemarketing, towards the “new school” of direct marketing, which includes…

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Social Media

Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication…

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Social Media

Twitter Now Tracking Local Trends

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Twitter recently unveiled a new feature that allows users to view trending topics according to city or country. Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending topics, users can track trends more relevant to themselves (for example, the Celtics, for Boston…

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Social Media

Baby Boomers take their Communication Online

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The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current personal connections strong. About 47% of online Boomers maintain at least one profile on a…

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Mobile

Mobile App Usage to Skyrocket in 2010

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A report from DM2PRO and Quattro Wireless predicts mobile app usage will soar for 2010, though spending on social apps will stagnate even though marketers have already developed applications. This year, the platform of choice is iPhone, although it came in second for 2009. Last year, Facebook was the top platform, with 78.9% of marketers…

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Media

Digital Marketing; the Music Industry’s New Hustle

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In a time when cassettes and CDs are obsolete, the traditional methods of promotion and marketing in the music industry are close behind. The panelists at the “Music Artists go Entrepreneurial” Summit at Stanford; Chamillionaire (@chamillionaire), Hammer (@MCHammer), and Mistah Fab (all rappers), discuss how the internet has changed the music industry and how it…

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Social Media

Time Spent on Social Media Sites up 82%

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The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the top three most popular online categories. The unique audience of visitors to social networking sites…

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Advertising

Interactive TV Ads: Real-Life Examples

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My last column, “When TV and the Internet Converge,” examined four points that marketers must understand about what’s now happening with interactive television. In this column, let’s review real-life examples of interactive television ads and explore where advertising will go from there. Interactive Television Ads: Real-Life Examples OK, let’s look at some things that have…

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