Social Media

Vevo.com- embeddable music returns

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The three mammoth record labels of Universal Music Group, Sony Music Entertainment and EMI joined forces a year ago to create a new video distribution site called Vevo.com.  The site has been billed as the “Hulu.com for music videos”, and similar to Hulu, Vevo.com displays pre-roll and screen overlays on each music video with a…

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Choose SEO keywords like an eBay seller

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After pawning off goods on eBay for over 8 years, I’ve learned quite a bit about how to sell effectively. Good photos are necessary as is being upfront with shipping costs. However, probably the single most important aspect is how your auction is titled. And it’s utterly amazing how little research sellers do in this…

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Social Media

A Social Media Manifesto for 2010

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No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media. Companies are realizing that they can no longer sit on the sidelines and wait to see what happens, they must get involved and incorporate it into…

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ClickZ

7 Easy ROI Metrics for Social Media Marketing

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So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are investing time tweeting, posting, and weaving social media functionality into their online ad campaigns and…

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