Mobile

Dear Adobe: Define “Open” Please.

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Back in October 2009, developers and smartphone enthusiasts were both ready for the debate over Flash to come to a close. At the MAX Conference, keynote speakers showed off the new Flash Player 10.1 for smartphones and finally a clear picture of how smartphones were going to create a better interactive experience for consumers was…

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Social Media

Crowd Sourcing the Haitian Earthquake Response

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On the night of the Haitian earthquake, Tufts graduate student Patrick Meier began responding to text messaged crisis reports with a unique solution to disaster relief – an online map that pinpointed where aid was needed, where people were trapped inside flattened buildings, and where rescuers could find much-needed supplies.  As the magnitude of the…

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ClickZ

Include Free Media in Your Online Media Plan

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One of the amazing things that has happened since I got into advertising is the growth of “free” marketing opportunities available to organizations large and small. If you go back before online marketing and media, most businesses had very few options to get the word out besides paid placements with media gatekeepers who held the…

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Social Media

Following the Boston Marathon via Twitter

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If you’re looking to connect with the Boston Marathon online, one thing that’s for sure is that there is no shortage of options. If you go and search “Boston Marathon” via Google, you’ll be faced with over 1,480,000 options to choose from between web sites, blogs and more, all dedicated to or containing topical information…

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Social Media

Why Brand Butlers Need Social Media

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In Trendwatching’s most recently released briefing, the trend of brand butlers is introduced. Brand butlers are companies that provide their consumers with information or assistance beyond standard product and service offerings. These brands choose to focus on assisting consumers in their everyday lives in an attempt to retain top-of-mind positioning within a competitive marketplace.  Not…

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Search

Sometimes Low Click-Through-Rates are in PPC Campaigns are a Good Thing (gasp!)

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Sometimes, search advertisers get a bit too focused on looking at overall account and campaign CTRs for search campaigns. Typically, increasing your CTR can really help your account by improving your quality score, lowering CPCs, and increasing conversion metrics. In most cases, this is part of the day-to-day campaign optimization search marketers perform. Search managers…

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