Social Media

Overdrive Interactive CEO to Present Vistaprint Social Case Study at the Online Marketing Summit Boston

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CEO of Overdrive Interactive, Harry Gold and Public Relations Manager of Vistaprint, Jeff Esposito will present how social media complements integrated campaigns at the Online Marketing Summit Boston Overdrive Interactive CEO, Harry Gold, and Vistaprint Public Relations Manager, Jeff Esposito, will present a session entitled “How Vistaprint Leverages Social Media to Help Micro Businesses Make…

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Advertising

Where Do You Get Your News?

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If, like me, you get your news from Boston.com, NYTimes.com and CNN.com, you’re not alone. According to MediaBuyerPlanner, six in 10 Americans get their news online. And out of all US internet users, three in five read newspapers online every month. So my advice to fellow marketers and media planners? Don’t forget about the online…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

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Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

Advertising

8 Interesting Media Offerings on LinkedIn

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In past columns, I’ve done overviews on advertising opportunities in Facebook and the Google Content Network. Today, let’s dissect some of the unique advertising opportunities on LinkedIn. There’s so much hype around Facebook and Twitter, but with B2B (define) really jumping into social feet first and LinkedIn being the largest professional/B2B social networking site on the planet,…

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Marketing

Overdrive Interactive Wins 14 NEDMA Awards, Sweeping the SEO and PPC Categories and Taking Gold in Social Media

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Overdrive Interactive, a leading Boston based digital-marketing agency, won 14 awards for Creative Excellence at the 2010 New England Direct Marketing Association (NEDMA) Awards Banquet, held on Tuesday, June 15th at the Courtyard Downtown Boston Tremont Hotel and the Royale.  This year’s awards highlighted Overdrive’s success in Search Engine Optimization, Paid Search Management and Social…

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