Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to…

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Technology

Microsoft Street Slide Sets the Standard for Virtual Street Navigation

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Microsoft Research is working on some really cool technology called Street Slide that brings online street navigation to a whole new level. Browsing through streets on interfaces like Google Street View limits users to a 360-degree photographic panoramic view called a bubble. You traverse the virtual street blocks by clicking and double clicking on parts of the…

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Advertising

Bang, Gilt, and DVF

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If you know what those three terms mean, you’re most likely a fashionista. And if you’re reading this blog, you’re most likely into social media. Are fashion and social media a natural marriage? I think so. Bang is Marc Jacobs’ latest fragrance for men. Not only is it storming the digital advertising space (see the…

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ClickZ

Social Media Engagement Optimization and ROI

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Everything we do in online marketing gets optimized. We optimize the performance of our media campaigns using the tracking from Dart and Mediaplex, we optimize the performance of our e-mail open and click rates from our list server’s tracking system, and of course we utilize search engine optimization and track the results with rank checkers…

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Social Media

CEO of Overdrive Interactive Slated to Speak at Search Engine Strategies in San Francisco

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Overdrive Interactive CEO, Harry Gold, will speak on the “Social & the Marketing Mix” panel taking place at Incisive Media’s Search Engine Strategies (SES) conference on August 19 in San Francisco, CA. On Thursday, August 19 at 2:00PM, Overdrive Interactive CEO, Harry Gold, will contribute to the “Social & the Marketing Mix” panel discussion taking…

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ClickZ

The Power of Engagement – 8 Ideas You Can Add To

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There’s a whole world of engagement actions to offer, encourage, and measure in the online media landscape that do a couple of really exciting things. First, they create much deeper brand/consumer interactions that leave a deeper impression in the mind of your target audience, and if done properly can be the equivalent of months and…

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Social Media

Overdrive Interactive CEO & Unshackle Upstate Executive Director Speaking at the American Chamber of Commerce Executives Convention

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Harry Gold and Brian Sampson will present “New Media for Advocacy” at this year’s American Chamber of Commerce Executives (ACCE) Convention in Milwaukee, WI on August 6th. At this year’s ACCE Convention, Harry Gold, CEO of Overdrive Interactive, will lead the “New Media for Advocacy” workshop alongside Brian Sampson, Executive Director of Unshackle Upstate. The…

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