Social Media

The New MySpace: The Good, The Bad, and The Ugly

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If MySpace were a worn, rusted, and underperforming engine, it just received a long overdue tune-up. Wednesday marked the introduction of a completely redesigned user experience that represents the company’s most recent and drastic attempt to revitalize the ailing social networking site. Rollouts began two days ago and will continue into November. With a new…

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Social Media

Is It Really Facebook vs. Google?

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During speaking engagements, the same question always pops up: “Is Facebook a big threat to Google?” When that happens, I ask the crowd: “Everyone who goes to Facebook when they want to buy something or research something they want to buy – raise your hand.” Of course, nobody typically raises their hand. Then I ask,…

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Branding

Top Goals of Social Media Marketers: The What and The Why.

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Of the following three goals: customer acquisition, brand awareness, and customer loyalty, which would you expect to be the most important among US social media marketers? If you guessed customer acquisition you’d be incorrect. Turns out it’s brand awareness, but why? Isn’t lead generation and customer acquisition the lifeblood of every company? Well, yes, but without…

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Media

R.I.P. – In Memory of Gap’s New Logo

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Last Monday Gap unveiled an updated version of its company logo. Exactly one week later, Marka Hansen, President of Gap Brand North America announced the abandonment of the new logo and the triumphant return of the original iconic blue box design. Barely out of the gate and the new logo was squashed. So what happened…

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