Social Media

What’s Your Social Score?

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There’s a new number in your life, and you want it to be big. It’s your Klout score and its entirely based on your social influence. So what does this mean? Well for starters…its part of your identity. Your social score is now going to be based on data pulled from your different social channel…

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Social Media

LinkedIn Launches Share Button

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As a continued part of their efforts to keep up with social media competition, LinkedIn launched share buttons this morning.  These buttons will allow for even easier sharing of content throughout the LinkedIn network. Keeping with industry trends is as important as always, and with this added feature doing so will be effortless.  The ability…

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Advertising

Paid Search and the Value of Branded Terms

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In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.

Social Media

Life As We Know It…21st Century Edition

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It seems a little crazy to think that our entire life could be completely satisfied by social media. But when you consider this and think about how much time we actually spend mentally attached to technology, there are so many milestones frozen in time embedded within these different avenues of communication. It’s our entertainment. We…

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Social Media

Twitter–Gnip Partnership Seeks to Inspire Social Media Analysis

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On Wednesday, Twitter and, social data provider, Gnip formally announced a partnership to make Twitter data commercially available through Gnip’s social media API. The partnership marks the first time a structured agreement has been available for businesses to purchase large quantities of streaming Tweets and is intended to encourage social media analysis around the wealth…

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Social Media

MySpace Announces “Mashup with Facebook”

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We’ve been waiting all day to find out what the big MySpace/Facebook announcement might be. We had our suspicions… total surrender, white flags, mourning songs… but it appears we were wrong. Though not entirely admitting defeat to Facebook, MySpace, or My_____, as they prefer to be called these days, has officially announced the integration of the…

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