Social Media

Social Media Staffing and Budgeting

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After receiving a few questions regarding staffing and resources for social media marketing I decided to respond to these questions accordingly: 1. What are the benchmark metrics for budgeting a SM initiative? Include, staff, equipment, time and search engine optimization. At least what are the variables that will be in play as you create a…

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Mobile

Your Picture is Worth a Thousand Search Results

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It has been an ongoing affair between Google and image recognition. Recently in Europe, the search giant published its facial recognition patent, suggesting that social network photos could be used to provide deeper information on each person that appears within visual search results. Google previously launched its Google Goggles application for mobile phones, allowing users…

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Social Media

How To Use Twitter Lists

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As social media continues to emerge, changes to the different channels constantly evolve. While more and more users are seeing the benefits that Twitter has to offer, the micro-blogging site is ever-changing. One of the most beneficial features this channel has to offer are Twitter Lists, providing a more organized and user-friendly platform. This feature…

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Social Media

Google and Twitter Collaborate in Egypt

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Google and Twitter have recently launched a joint endeavor to devise a system that allows Egyptians to tweet despite Egyptian government efforts to restrict the country’s internet access.  While this collaboration only represents the most recent combined undertaking in the two companies long history of cooperation, it is the first time that the two for profit companies collaborated…

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Social Media

Did Your Klout Score Take a Nose Dive?

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A few socially-inclined users may have noticed somewhat of an unsatisfactory change to their Klout score today. Best knows as a user’s social score, this number signifies the online influence of each user based on their network, amplification and true reach.  For many, today was a sad day as Klout scores dropped significantly. As this…

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