Advertising

Coming Soon: Facebook Studio.

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Next month Facebook Studio, an upgraded platform for ad creation on Facebook will make its debut. The goal of Facebook Studio is to promote the concept of social advertising.  With this platform, Facebook hopes to make advertising more social by allowing top advertisers to share, “like” and comment on ads in an online catalog.  Jennifer…

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Advertising

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

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Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics for online media are meaningless without looking at the big picture, which should include attribution…

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Advertising

Overdrive Wins Six ‘Internet Advertising Competition’ Awards!

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The Internet Advertising Competition recognizes excellence in online advertising and honors the individuals and organizations responsible for various outstanding campaigns. 18,130 people voted and we are proud to announce Overdrive was awarded with six awards; Best Legal Website for Sokolove Law, Best Computer: Software Online Campaign and  Best Technology Online campaign for Progress Software, Best…

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Search

Google’s +1

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Earlier this afternoon, news emerged that Google would be pushing further into the social search market with its new +1 product. Starting today, users who have a Google Profile can opt into the “experimental” search experience. The +1 feature works nearly identically to Facebook’s “Like” button: simply click the +1 next to the link you…

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Social Media

Could You Have a Facebook Addiction?

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With social media transforming the world we live in, there is no denying it is changing the way we communicate, interact, and even do business. But, how much is too much? Certain scenarios could  be feeding that monkey on your back. Facebook is a winner. Just ask the billionaire who created it. It’s easy, it’s…

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Search

Searching, Socially!

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When you last tried to decide on what movie to see this weekend, what factors did you take into consideration? Did you go to rottentomatoes.com to get critics’ reviews? Did you go to Facebook and ask your friends what you should see? Or did you click over to your favorite search engine and simply search…

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