Social Media

Twitter Announces Launch of “Follow Button”

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Today, Twitter announced the launch of their new Follow Button.  Twitter reports this new button for sharing is “a new way to discover and instantly follow Twitter accounts directly from the websites you visit everyday.”   More simply put, the Twitter Button is Twitter’s version of the “like” button. You may be asking yourself, “What is the difference…

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Social Media

Social Searching: Personalizing the Web

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Social search is changing the priority of which information is delivered to users. Traditionally search engine result order has been determined solely on algorithms, however, in a socially enabled search, a particular listing may appear higher on the list to reflect its social value.   In our whitepaper we uncover that beyond external site authority and…

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Social Media

Local Social Marketing Company to be Acquired by Tesco

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Boston social marketing company BzzAgent is being acquired by the world’s third-biggest retail chain, Tesco.  The London based subsidiary of Tesco, Dunnhumby, is reported to be buying BzzAgent for $60 million. BzzAgent is an agency that provides free products to a network of “agents” who in return spread the word about their sample.  It is reported that the agency has over…

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Overdrive

Overdrive Wins the 2011 NEDMA Lighthouse Award!

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During the 2011 NEDMA Direct Marketer of the Year Banquet, several industry leaders were recognized for some of the most significant direct marketing accomplishments in the industry. This year, Overdrive Interactive was honored with  the 2011 NEDMA Lighthouse Award, one that acknowledges the corporate service to the association. It was a very eventful night filled…

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Marketing

The 2011 NEDMA Annual Conference

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On May 11th and 12th, several members at Overdrive Interactive were fortunate to attend the 2011 New England Direct Marketing Association Conference at Bentley University. Many speakers, including Overdrive CEO, Harry Gold, and Director of Analytics, Jeff Selig, presented among sixteen concurrent sessions with thorough information about direct marketing tactics and technology. With special guest…

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