Advertising

Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement

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As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.

Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.

Social Media

Foursquare’s Facelift

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“You are now the mayor of…” Getting that notification and striving to earn new badges even to my sister’s comments of being a “girl-scout” are always exciting. However, Foursquare is much more than just a game to earn a diverse set of badges or ousting your friends as the mayor at the local pizza restaurant….

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ClickZ

Bookmarking Banner Ads With AdKeeper

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While attending the Association of National Advertisers Conference in Phoenix a few weeks ago, I met the good folks from AdKeeper. This company, which went into beta in February 2011, has raised a ton of money. It is bringing a new dimension to online media by giving consumers the ability to save ads they are…

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Social Media

Just Released: Google+ for Businesses

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The Google+ release for businesses  is a much anticipated event in the social media world. Now all of the features we have enjoyed for G+ on a personal level can be used to communicate with our favorite brands. Some of the features businesses should utilize are the +1 button, hangouts, sparks, and of course, writing…

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Social Media

Googlebots Get Even Smarter

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If you have not been using Facebook Comments on your website or blog because of the lack of SEO value, then it is time to reconsider. As with any text content, Googlebots now read and index Facebook Comments posted on websites. Third-party commenting engines such as Disqus, Facebook Comments and Intense Debate enable you to…

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