Social Media

SkillSoft’s Infographic: Five Calls To Make When Developing A Mobile Learning Strategy

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In this day and age with smartphones and tablets erupting in popularity and growth in both the personal and business settings, the question being asked is: “Is now the time to take the plunge into mobile learning?” Our client, SkillSoft, a leading provider of on-demand training and e-learning solutions, has developed a mobile learning infographic,…

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Social Media

5 Tips For Video Marketing

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Video marketing has been a crucial part of brand strategies for marketers since 2009 and should play an even larger role in your online marketing strategy for 2012. Well managed video marketing increases brand awareness, drives traffic to websites, and builds solid relationships with prospects and customers. U.S. online video marketing spending is expected to…

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ClickZ

4 Questions for Media Success

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This week I’m collaborating with Leah Block, our newest media team member, to bring you this column. One of the things I always try to do as a manager and entrepreneur is identify easy-to-remember approaches, questions, and exercises that can consistently be applied to complex situations. The idea is to embrace daily exercises that, if…

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Social Media

Overdrive Interactive Wins Best Use Of Media Targeting At The MITX Awards

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Overdrive is very proud and honored to announce that we won the best use of Media Targeting for our campaign with Harley-Davidson’s “Take Back Black Friday” at the 16th Annual MITX Awards last night! The Harley-Davidson “Take Back Black Friday” was a holiday campaign that ran from Thanksgiving through the Holidays in 2010. The campaign’s…

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