Media

Media Fragmentation and the New Media Multitasker

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New media consumption habits are emerging amongst consumers as a result of the rising popularity of smartphones and tablet devices. According to a recent study conducted by the Harvard Business Review, the average person is now consuming twelve hours of media in only nine hours. While it was once feared that digital would compete against…

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Social Media

Republicans Seriously Trailing Democrats in Social Media Marketing

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(Boston, MA- January 4, 2011) Online and social media marketing agency Overdrive Interactive released a new infographic entitled, “Election 2012 Social Media Rankings.” This infographic is a visualization of the 2012 presidential candidates’ social media rankings based on their cumulative Facebook likes and Twitter followers. The visual shows how many friends each candidate has amassed…

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