May 2012

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

Read the full article

Google’s New Knowledge Graph

by srose May 18, 2012

“The critical first step towards building the next generation of search” comes in form of Google’s new ‘Knowledge Graph’. Promising to help you discover new information quickly and easily, Google introduces the Knowledge Graph as a way of advancing the…

Read the full article

Advertising

The Elements of Leadership

by Bianca Garcia May 16, 2012

The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this: We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron. Iron. Right away I knew…

Read the full article

Social Media

The Latest Social Experience – “The New Hive”

by Stefanie Malzone May 9, 2012

The New Hive is a fantastic new user friendly experience that allows you to build one-off website pages to express yourself – no HTML skills required. This simple drag and drop user interface enables you to layout your page, customize and add any assets you want – video, photos, audio, etc.

Advertising

Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

Read the full article

Driving Forward > Digital Marketing Blog