E-Commerce

Mobile Commerce – It’s Heating Up!

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The chatter around the growth of mobile commerce has been endless and at times unnecessary.  However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be playing a role in Smartphone adoption worldwide.  While people from emerging countries are starting to…

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ClickZ

Socializing Thought Leadership

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At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality is most companies, and most likely your company, will never have a million fans. But…

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Overdrive

2012 Chase Corporate Challenge

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On Thursday, July 12th a few members of our Overdrive team participated in the 2012 Chase Corporate challenge, a 3.5 mile race in downtown Boston benefitting the JPMorgan Chase Foundation which in turn was making donations to The Emerald Necklace Conservancy and to Horizons for Homeless Children. With an astounding 12,000 participants from nearly 700…

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Advertising

Study Shows Consumers are OK with Retargeting

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In what Bizrate Insights is calling “a big win for the e-commerce and display retargeting industries,” 85% of online consumers had a positive or neutral attitude toward retargeting ads. Retargeting is the practice of capturing potential consumers’ attention and encouraging them to complete the purchase of an item they recently viewed online. Bizrate Insights found…

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