Marketing

The Strategic Importance of Landing Pages – Three Things You Need to Consider

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In today’s ever crowded and competitive landscape, to be successful you need to consider and understand the entire engagement path of your user – from the moment they are first impressed through the point of conversion. Taking this approach enables you to create an engagement sequence that connects with the user throughout their online experience with your brand.

ClickZ

Facebook: What Are You Waiting for?

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A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is missing the point and still barking up the wrong tree. Facebook only has so much…

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Social Media

Facebook Launches Global Pages for Brands

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Yesterday Facebook began rolling out the most exciting news for international brands on Facebook since the release of Timeline, Global Pages. With Global Pages, brands are able to have one global identity on one Facebook page. Global Pages have unified Likes and People Talking About This count, but each brand can set up localized versions…

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Search

Using AdWords Editor to Group Keywords

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The structure of a paid search campaign has a big impact on performance. One of the most important aspects of campaign structure is the use of tightly themed keyword AdGroups. Creating several tightly themed groups of related keyword variations allows you to customize ads for each group. Doing this improves the overall relevance of the…

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Social Media

Overdrive Interactive Wins Big at 2012 W³ Awards

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Overdrive Interactive is pleased to announce that we recently won 13 Silver Awards at the 2012 W3 Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.