Advertising

The Importance of Programmatic Marketing

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There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using DSPs to purchase RTB inventory. In tandem with this trend, there has also been a…

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Advertising

Tips for Successful Twitter Campaigns

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It’s the season to tweet! If you’re advertising on Twitter this holiday season (and you should be; according to eMarketer, social sites will be a major focus for US online advertisers this holiday season), you might be wondering exactly what you need to do maximize your Twitter campaign. Here are our some of our Tips…

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Advertising

NetPage

The American Magazine is Dead

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Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend as advertisers increasingly move to the digital world.  In 2011, the average circulation for the…

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