Social Media

4 Tips for Starting Your Social Media Strategy

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Businesses turn to social media to increase visibility, connect with customers, self-promote and stay relevant. The simple nature and accessibility to these networks make them available to any type of business. Social media is inexpensive, easy-to-use and is a great way to handle customer relations. But, is there a wrong way to do social media?…

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Search

Google’s NCAA Tournament Picks: Users over SEO

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If your company does big business selling automotive brackets, you might not be too happy with Google right now.  On the other hand, if you’re one of the millions of people who spent hours (or minutes) filling out NCAA Men’s Basketball Tournament brackets, you may appreciate the internet giant’s most recent addition to blended search…

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ClickZ

Viral Spikes: The Power of the Share

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I’ve said in many columns that “you don’t need a million fans” and that most businesses will never have a million fans. Yet there are many companies, large and small, that have relatively small social communities (say just a few thousand fans and followers) and dedicated staff and agency relationships that do nothing but develop…

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Advertising

How to Manage Media Fragmentation

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Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest ClickZ post to find out.

Overdrive

St. Patrick’s Day at Overdrive!

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Today at Overdrive Interactive we got in the St. Patrick’s Day spirit by having a potluck lunch at work. It was a lot of fun to see the different food people brought in pertaining to our specific categories which were: The Pot of Gold- Best Dish Overall Green Monster- Most Green Dish Feisty Leprechaun- Spiciest…

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Social Media

So your CEO wants to be on Twitter

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While social media has been a core part of the marketing landscape for several years now, one key group within Fortune 500 organizations that has been slow to adopt it is the C-Suite. While this group comprises the core of a company’s leadership, when it comes to social media many members have opted to sit on the sidelines rather than actively participate in the conversation.

Advertising

Impact of Recent Changes to Google Grants Program

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Earlier this year, Google made substantial changes to the Google Grants program.  Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3) status. In late January, Google enacted a change that allowed Google Grant campaign managers to bid up to $2 for the maximum cost-per-click bid, doubling the previous…

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