ClickZ

Social Success via Search

By

I have often said two things when it comes to social: You don’t need a million fans. Success in social is often realized through search. The reality is that these statements are linked. Let’s face it; most organizations will never have a million Facebook fans or Twitter followers. So what does that mean? Does it…

Read the full article

Advertising

The Rush to Go Live With Mobile

By

Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent asked companies to rate the customer experience of their mobile programs, more than half rated…

Read the full article