June 2013

Driving Forward > Digital Marketing Blog

Instagram Video vs. Vine

by Jessie Burke June 25, 2013

With 89 million Americans watching an average of 1.2 billion online videos every day, video sharing has become a significant aspect of social media. Vine — an app that allows users to create looping videos with a time limit of…

Read the full article

Overdrive

Overdrive Interactive Wins 8 Awards from NEDMA

by Emily Attwood June 24, 2013

Last Thursday night, the Overdrive team was happy to attend the New England Direct Marketing Association (NEDMA) 32nd Annual Awards for Creative Excellence show and take home a total of eight awards. Participation in the annual event attracts over 400…

Read the full article

Advertising

Twitter Design Guide

by Jessie Burke June 20, 2013

PLEASE READ: From April 8-April 22, 2014, Twitter rolled out a new design. See the blog post about the new design here, and visit https://www.ovrdrv.com/twitter-design-guide to download the new guide. Are you a marketing professional who is interested in learning about…

Read the full article

Analytics

The What, Why and Meaning of Online Marketing Analytics.

by Ty Velde June 11, 2013

By taking a “three dimensional” approach to marketing analytics and focusing on the “what”, “why” and “meaning” of marketing analytics, I believe that we as online marketers can improve truly improve upon how this data is interpreted, communicated and ultimately acted upon.