Marketing

HubSpot’s INBOUND 13 Conference

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Last Monday through Thursday, August 19th-22nd, 5300 people from 35 countries gathered at Boston’s Hynes Convention Center to attend HubSpot’s INBOUND 2013 conference. Now in its third year, INBOUND is considered the world’s largest inbound marketing conference, featuring over 150 sessions given by more than 140 experts over the span of four days.   The…

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Advertising

Google Launches New AdWords Engagement Ads

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All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement basis, where advertisers are only charged when users interact with the ad units. The new…

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Overdrive

Overdrive’s Summer Outing 2013

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This past Friday, August 9th, was Overdrive Interactive’s 7th Annual Summer Outing.  This year’s outing was held at the beautiful MIT Endicott House in Dedham, MA. Said Overdrive’s Operations Manager, Barbara Bodell, who planned the entire day from start to finish, “It was a ‘wow’ moment when I drove up to the entrance of the…

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Advertising

The Digital Advertising Guide is Released by Overdrive Interactive

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Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers ad formats including banners, rich media, video, mobile, search and social, as well as targeting…

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Advertising

Social Engagement and Delicious Smoothies

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Behold, the power of social media marketing! Yesterday afternoon @BostonTweet tweeted that: Tomorrow the @b_good_ Shake Truck will be delivering free Local Blueberry Smoothies to companies in Boston. Where should they go? — BostonTweet (@BostonTweet) July 31, 2013 “Free smoothies and a chance to engage with a local Boston business, tied together through social media…

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