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Rap Genius? Sure. SEO Genius? Not so much.

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About a week ago, the lyrics website rapgenius.com was removed from Google’s Organic Search results for employing a backlink scheme.  Basically, RapGenius was offering bloggers tweeted exposure of the blogs they had written in exchange for backlinks within the blog itself, specifically for lyrics to Justin Bieber’s new album. Unfortunately for RapGenius, Google’s search terms…

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Creative

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Happy Holidays from Overdrive Interactive!

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Overdrive Interactive has created a socially-enabled, totally shareable set of 12 original festive memes to help spread the holiday spirit. Some are cute, others more traditional, and still more just downright funny! Check them out at ovrdrv.com/meme and share them with your friends and loved ones to send season’s greetings and spread some holiday cheer!

Marketing

Instagram’s New Feature, Instagram Direct

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Introducing Instagram Direct from Instagram on Vimeo. If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a little easier. Instagram, the popular visual communications network that was founded in 2010, introduced Instagram Direct last Thursday, making it possible for users to send photos and videos…

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Overdrive

This Week’s Social Media Updates: Google+ Releases +Posts, Twitter’s Photo Direct Message, Updated Twitter Timeline

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Here are the updates in the social media universe that you need to know about this week: Micro blogging giant Twitter unveiled the newest update to the platform this week. Users can now send and receive photos through the direct messaging feature, which previously only allowed text to be sent. This update was prompted in…

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Overdrive

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Overdrive Interactive Celebrates the 2013 Holiday Season at Boston’s Smith & Wollensky Steakhouse

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Last evening, December 5th, the Overdrive Interactive team traded in our laptops and conference rooms for wine glasses and steak knives, as we celebrated the season at our annual Holiday Party at acclaimed steakhouse, Smith & Wollensky. Set in the heart of Boston’s Back Bay, the restaurant is housed in a veritable stone and brick…

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Overdrive

Social Media Updates This Week: Twitter’s Tailored Audiences, Facebook’s New Algorithm And Advertising Program

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Here are the social media updates you should now about from this week: Social networking site Facebook announced earlier this week that they have changed their news feed algorithm. This update was prompted to provide users with more news stories in their personal feeds targeted directly for them. The site has added several additional features…

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