Driving Forward > Digital Marketing Blog
Overdrive Releases 14 Ways to Link Social and SEO
How Over 100 Boston-Area Restaurants Use Twitter
The Creepiest Ad I’ve Seen Yet
Under Armour Leverages Data and Display Ads for Holiday Shopping
Firefly Festival Goes Digital
The 3 Truths of Content Strategy
Melissa Bazillion Joins Overdrive
Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV
The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.