Overdrive

Sky Zone

Overdrive Takes on Sky Zone

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Yesterday, the Overdrive team headed to our client, Sky Zone Boston, for some afternoon fun! Who doesn’t love jumping on trampolines — and did I mention that it’s a great workout?  The team headed out of the office around 3:30pm for our 4 o’clock dodgeball match-up.  We arrived at Sky Zone, pumped up and ready to go,…

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Overdrive

Overdrive Releases 14 Ways to Link Social and SEO

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More and more companies are beginning to recognize the value of both social media marketing and SEO campaigns, but many still aren’t connecting the dots between the two. As practitioners of both social media marketing and search marketing, Overdrive Interactive has created a concise, comprehensive guide that will help organizations integrate social and search – 14…

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Advertising

Creepy Stop Sign (1)

The Creepiest Ad I’ve Seen Yet

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Our lives and the things around us are becoming more personalized. In medicine, personalized therapy based on specific genetic mutations can help boost drug efficacy and improve patient outcomes. In education, personalized learning tailored to the wants and needs of individuals is considered by some to be the next big thing in education. And in…

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Overdrive

Firefly Scavenger Hunt

Firefly Festival Goes Digital

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‘Tis the season for music festivals across the country! I for one have always wanted to go to a music festival in my twenties because I feel like it’s one of those things you have to experience at least once. Unfortunately, this year I won’t be making it to Coachella in Southern California, but luckily for me…

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Marketing

The 3 Truths of Content Strategy

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Do you want to better understand your audience? Several employees here at Overdrive are enrolling in the free online course, Content Strategy for Professionals, at Coursera.org. In the first week, which is ongoing and still open for registration, you’ll learn about the three truths of content strategy, as dictated by Professor John Lavine of Northwestern…

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Overdrive

Melissa Bazillion Joins Overdrive

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Overdrive Interactive would like to welcome Melissa Bazillion back to the agency as Overdrive’s new Media Supervisor. Bazillion comes to Overdrive with more than 7 years of media experience at digital marketing agencies such as AMP Agency and Carat, where she has gained expertise in managing and buying paid media for both B2B and B2C…

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Advertising

Upcoming ‘Second Screen’ Ad Formats to Target Based on Keywords Spoken on TV

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The new ad platform pioneered by Innovid and Cisco will take a unique approach – targeting ads to users on the second screen based on keywords being mentioned on the first screen. By tapping into microphones on mobile devices, the platform can listen to the TV broadcast (first screen) and serve up mobile ads (second screen) related to the keywords mentioned in the broadcast.