Marketing

Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources

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The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz. Here at Overdrive, we stay informed with a comprehensive reading list of news websites, Twitter feeds, email…

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Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two. This year, session…

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Social Media

How Page Likes are Counted on Facebook to Change

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In an announcement just yesterday, Facebook said it is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.” You can read the entire announcement here. Facebook already excludes likes and comments from these accounts from Page posts, so this change should only yield more consistent data….

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ClickZ

Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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