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Why Social SEO is the Secret Ingredient

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Does Social Media impact your SEO? Lets explore how Social SEO can be leveraged! Ok, lets get this over with -> Although Googles Matt Cutts has previously stated that social signals from Facebook and Twitter  are not part of the Google organic search ranking algorithm, Bings Duane Forrester and their Webmaster Guidelines say social media is…

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Advertising

facebook goes down, users everywhere unhappy

The Economics of #FacebookDown

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Facebook went down on Monday, September 28th for 43 minutes. The company lost over 1 million dollars in digital and mobile advertising revenue and frustrated the core group of their 1.5 billion users. Even more surprisingly, this was the third outage in September: the social media conglomerate also experienced intermittent issues on the 24th and…

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3 Types of Account Based Marketing

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 Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few options in developing a strategy and lists to tackle an ABM approach to sales and…

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Overdrive Interactive Wins Big at 2015 W³ Awards

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Overdrive Interactive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The list of winning entries and clients are below. As you’ll see these wins are…

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Analytics

SEO Dashboard

Anatomy of a 5-Star SEO Dashboard

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 Why create a SEO dashboard? Although Google Analytic’s lets you see a host of organic search metrics, they are segmented into buckets by Audience, Acquisition, Behavoir, etc.. creating an isolated view of one metric per page view, whereas dashboards bring several metrics into one page for easy review and analysis. Google analytics seo dashboard What makes a great Organic Search…

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Social Media

NPR on Snapchat

NPR’s Fresh Take on Snapchat

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If you follow NPR on Twitter you may have been seeing yellow this morning, and not just because it’s the first day of fall. NPR’s traditional red/black/blue avatar has been replaced by the Snapchat ghost with the familiar logo nestled in the center, and you can now add @NPRnews as a friend on Snapchat to follow their story…

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3 B2B Account Based Marketing Tips

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What is Account-Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account-based marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the research and purchase intent continuum. 1) Defining the Ideal Customer Your sales team has it’s eye on…

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