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5 Dos of Facebook Advertising

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It’s no secret that paid media advertising is on the rise, and Facebook is leading the way. In 2015, the click through rate (CTR) of a Facebook ad averages 1.5%, making it a cost-effective choice for advertisers. But not all Facebook ad campaigns are created equally. Check out this list of 5 dos of Facebook…

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How Marketers Can Use Emojis

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Last week we talked about the history of Emojis and why they are so popular in our social communications. This week we will look at how businesses are making emojis popular in marketing.   Why You Should Use Emojis If your audience falls within those 2 billion smartphone users, integrating emojis, emoticons, or stickers in your social media…

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Social Media

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Emoji 101

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Last week we discussed the recent release of Facebook’s “Empathy” button, which turned out to be six emoji-based buttons called “Reactions”, and what the general response has been. These Reactions will give users more options to express their opinions on the social media platform, rather than the one-size-does-not-fit-all Like button that has been Facebook’s default…

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Facebook Reactions

Facebook’s Empathy Button Unveiled – Are Emoji-based “Reactions”

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Last month we discussed Facebook’s introduction of an “Empathy” button as announced at a Facebook townhall presented by Mark Zuckerberg. Today, Facebook announced that they aren’t adding just one, but six emoji-based buttons called “Reactions”. Many users, and even Mark Zuckerberg, have shared concerns in the past that a simple dislike button may be used inappropriately….

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Account based marketing adoption

How to Fix Your B2B Marketing Problem

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The B2B Marketing Problem 97% of B2B website visitors ignore calls-to-action and remain unknown (Source:Adobe) 82% of B2B website visitors are not potential customers (Source:Demandbase) 67% of CMO’s struggle to prove the long-term impact of spending (Source:CMO Survey) 60% of website visitors bounce without interaction after one page (Source:Marketo) 50% of marketing-generated leads are not…

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