Social Media

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Twitter Stickers and How Marketers Can #StickTogether

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Twitter announced its stickers feature last month and finished rolling it out to all users yesterday. They promoted the launch of the new feature with the hashtag, “StickTogether,” and a video featuring young YouTube stars – Dolan Twins, Jade Chynoweth, and Chachi Gonzales. Don’t know any of these stars? Me neither ¯\_(ツ)_/¯. Twitter is either targeting a younger demographic,…

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Search

Easter egg in SEO

SEO Easter Egg of the Week

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One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they didn’t make the mistake of carrying over a file that disallows search engine spiders from…

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Analytics

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Desktop trumps Mobile in local search

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Searching For Local information The Smart Shopper: Searching Local Information:   Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps…

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Advertising

Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

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Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon…

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Marketing

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3 SEO Trends to Address in 2016

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Authored by Aaron Rothbard & Seth Richtsmeier Through the years we have seen innumerable changes that have affected search, and now that 2016 is here and 2017 is fast approaching, our attention is on the emerging and evolving SEO trends. SEO guidelines and search engine systems change every year, so it’s imperative to stay on…

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Development

How to Optimize Your Internal Site Search Design

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Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often at the beginning of the conversion funnel, and a site search can bypass prolonged browsing…

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Marketing

A ‘Live.ly’ new app!

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Do you love Facebook Live and Periscope? Well, get your phones ready – there’s a new kid on the block, and it’s growing fast! Meet Live.ly, the live streaming platform of Musical.ly. Initially only available for stars and celebrities, Live.ly is now available for all users. (Source) When Musical.ly was launched for music and lip-syncing,…

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