Search

Google Possum Update Affects Local Search

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On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental business located just outside of Boston city is now able to rank for “car rental…

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Branding

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7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Social Media

Social Media Updates

Latest Social Media Updates

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Here’s a recap of some of the latest key social media updates: Facebook Updates Its Messenger Platform – September 12, 2016 Facebook updated its Messenger platform to help businesses get discovered and streamline e-commerce operations: Brands can select Messenger as the destination for News Feed ads.  With this option, they can use any call-to-action and lead users…

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Marketing

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Why Direct Marketers Should Embrace Social Media

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It’s 2016, yet some of the more traditional direct marketers among us in this industry are still on the fence about using social media. I understand. Tweeting, blogging and sharing selfies on Instagram just doesn’t have the same appeal to them as launching one of their own targeted, timely campaigns with a strong offer geared…

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Marketing

The Importance of Paid Advertising on Facebook

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Today, we are living in a world of relevance, and everything is tailored to our needs and interests. Our timelines are carefully curated, our news sources are personalized, and social media platforms play into this game of relevance, delivering the content their users want to see. The social nature of organic posts is one of…

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